This strategy has been a profitable one and has led to Netflix boasting almost 200 million subscribers worldwide. Netflix spends billions of dollars on original TV shows and movies annually with the aim of making 50% of its library to be original content. You can play, pause, and resume watching without commercials or commitments. As a Netflix subscriber, you can watch TV shows and movies when you want, where you want, and on whatever device you want. Today, we know Netflix as the world's leading internet entertainment service. By January 2016, Netflix was operating in over 190 countries. Originally, Netflix was only available in the United States, but that changed when the service launched in Canada in 2010. Netflix started as a competitor to brick-and-mortar video rental stores, renting DVDs by mail, and expanded its business with the introduction of streaming video in 2007.
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